The Brand DNA
Differentiate yourself with a strong brand
Anne lapicoré
Founder and director of Stratagènes (Consulting firm in Strategy and Entrepreneurship)
Marketing and entrepreneurship expert
Duration
- face-to-face
- Number of days: 1
- Total hours: 8 hours
Prices
To be determined
Profile and Requirements
- Entrepreneur
- Members of CODIR
- Marketing managers (brand creation/strengthening context)
Dates
To be determined
Objectives
- Understand what a brand is from all angles (employer, general public, …)
- Discover its fundamentals: how to create and sustain a strong brand
Program
Introduction: Inclusion and Expectations
- Brand: creator of value for the company
- Brand value
- Brand and collaborators
- Brand and market differentiation
- Inspirational examples
- What is a brand ?
- Components and attributes
- Inspirational examples
- The fundamentals of Brand DNA
- The keys to customer questioning
- Brand Components
- Business bases
- Positioning
- Values,
- Purpose > The Why
- Vision
- Inspirational examples
- Workshops
We leave with
- The knowledge of brand fundamentals
- The keys to developing a strong brand
- The determining elements to make a brand alive internally and externally.
We tell you more
The customer is very important, the customer will be followed by the customer. As the land of the land, the mourning nor the corporal of the land, the pillow of the lion. The customer is very important, the customer will be followed by the customer. As the land of the land, the mourning nor the corporal of the land, the pillow of the lion.The customer is very important, the customer will be followed by the customer. As the land of the land, the mourning nor the corporal of the land, the pillow of the lion.The customer is very important, the customer will be followed by the customer. As the land of the land, the mourning nor the corporal of the land, the pillow of the lion.The customer is very important, the customer will be followed by the customer. As the land of the land, the mourning nor the corporal of the land, the pillow of the lion.The customer is very important, the customer will be followed by the customer. As the land of the land, the mourning nor the corporal of the land, the pillow of the lion.The customer is very important, the customer will be followed by the customer. As the land of the land, the mourning nor the corporal of the land, the pillow of the lion.The customer is very important, the customer will be followed by the customer. As the land of the land, the mourning nor the corporal of the land, the pillow of the lion.The customer is very important, the customer will be followed by the customer. As the land of the land, the mourning nor the corporal of the land, the pillow of the lion.The customer is very important, the customer will be followed by the customer. As the land of the land, the mourning nor the corporal of the land, the pillow of the lion.The customer is very important, the customer will be followed by the customer. As the land of the land, the mourning nor the corporal of the land, the pillow of the lion.
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